Choosing the right number for your business


Whether you're just starting your business, introducing a new product or brand, or even just changing numbers, it's always important to ensure you choose a number that suits you. In this post, we'll be outlining the different options Dial 9 provides and how they might be suitable for different scenarios.

Local (Geographic) numbers

This is the most well-known and traditional style of number, which has a local area code that matches where your business is situated. For example, if you're providing a delivery service that only serves people in your area, this would be the most suitable.

Local numbers will be charged to the caller at their local rate, plus any additional charges when calling from a mobile.

National (Non-geographic) numbers

In cases where you're serving the whole country, and your location has no bearing on the service that you offer, you might choose a non-geographic number. Typically, these numbers start with 03.

As with local numbers, non-geographic numbers will be charged to the caller at their local rate.

Freephone and special service numbers

If you want to allow callers to reach you free of charge, you can purchase a freephone, 0800 number. This works in the same way as any number, but the charge for the call is passed onto yourself as the owner of the number, rather than the caller.

Otherwise, more expensive special service numbers such as some 0844, 0845 or 0871 numbers might be utilised if you wish to charge callers a higher rate for the call, for example in the case of paid technical support services.

As of June 2014, 084x/087x cannot be used for customer service enquiries or complaints; you can find out more about this in chapter 4 of the legislation document.

Purchasing a number in Dial 9

Purchasing a new number for your business is simple. Head to the Numbers page within your service, then click Purchase Number:

Purchase number

Choose an area code on the right hand side, with non-geographic and 08xx options at the top, follwoed by local area codes in alphabetical order, by the name of the area. Then, you'll see a list of 10 options displayed on the screen.

If you find a number that's suitable, click Purchase Number to the right hand side to immediately add it your account, otherwise, you can click Search again? next to the area code selector to display another 10 options to choose from.

Gold Numbers

As well as the numbers available to purchase straight away, we also offer Gold (premium) numbers across all types, for example a number with several consecutive digits. These numbers carry an allocation fee so if you'd like to look at some options just get in touch with your requirements, and we can provide pricing and availability for you.

Otherwise, you can find out more information about purchasing a number and setting it up in our documentation.


We've covered the different types of number that Dial 9 offers, what scenarios they might be used in, and how to purchase one in your account. If you have any questions, please don't hesitate to get in touch.

A little bit about the author

I'm Adam W, or as everyone prefers to call me - Batman. I get a lot of satisfaction out of helping our customers and am committed to making their customer experience as positive as possible. When not offering support to our customers, you'll find me gaming, listening to music or running.